My Story
© 2009 - 2025
© 2009 - 2025
© 2009 - 2025
I'm Corey - a lifelong designer, strategist, and creative director who blends storytelling, systems, and visual craft to move brands forward. With more than a decade of experience across global and emerging brands, my work spans automotive, retail, CPG, hospitality, tech, and culture.
I'm Corey - a lifelong designer, strategist, and creative director who blends storytelling, systems, and visual craft to move brands forward. With more than a decade of experience across global and emerging brands, my work spans automotive, retail, CPG, hospitality, tech, and culture.
I'm Corey - a lifelong designer, strategist, and creative director who blends storytelling, systems, and visual craft to move brands forward. With more than a decade of experience across global and emerging brands, my work spans automotive, retail, CPG, hospitality, tech, and culture.
My practice connects design, narrative, and technology, and I've led + built teams across advertising, product design, and experiential branding, always with a focus on creating work that feels intentional, human, and scalable.
My practice connects design, narrative, and technology, and I've led + built teams across advertising, product design, and experiential branding, always with a focus on creating work that feels intentional, human, and scalable.
My practice connects design, narrative, and technology, and I've led + built teams across advertising, product design, and experiential branding, always with a focus on creating work that feels intentional, human, and scalable.
Expertise
I. Design Systems + Scale
Innovating the ecommerce space with a web-first approach. I build modular systems that work across sites, apps, and campaigns. Component libraries, responsive frameworks, and design tokens that keep every brand touchpoint consistent, adaptable, and optimized for growth. Design systems here aren’t just visual—they’re the backbone that makes scale possible.
II. Creative Direction + Leadership
Owning the visual and verbal language of a brand. From photography and film direction to UX copy and campaign messaging, I connect words and visuals into a single narrative. The aim is clarity and resonance—creative that cuts through noise, builds recognition, and drives conversion.
III. Brand Identity + Story
Building the DNA of a brand: logos, palettes, type systems, guidelines, and mapped journeys that track from first impression to repeat purchase. Identity here is more than a mark—it’s the operating system of trust and the through-line that ties every customer touchpoint together.
IV. Experiential + Immersion
Designing experiences people feel. Online or offline, I map journeys that reduce friction and heighten connection. Ecommerce flows, activations, interactive environments—they’re all chances to turn a transaction into something memorable, the kind of moment that builds loyalty.
Expertise
I. Design Systems + Scale
Innovating the ecommerce space with a web-first approach. I build modular systems that work across sites, apps, and campaigns. Component libraries, responsive frameworks, and design tokens that keep every brand touchpoint consistent, adaptable, and optimized for growth. Design systems here aren’t just visual—they’re the backbone that makes scale possible.
II. Creative Direction + Leadership
Owning the visual and verbal language of a brand. From photography and film direction to UX copy and campaign messaging, I connect words and visuals into a single narrative. The aim is clarity and resonance—creative that cuts through noise, builds recognition, and drives conversion.
III. Brand Identity + Story
Building the DNA of a brand: logos, palettes, type systems, guidelines, and mapped journeys that track from first impression to repeat purchase. Identity here is more than a mark—it’s the operating system of trust and the through-line that ties every customer touchpoint together.
IV. Experiential + Immersion
Designing experiences people feel. Online or offline, I map journeys that reduce friction and heighten connection. Ecommerce flows, activations, interactive environments—they’re all chances to turn a transaction into something memorable, the kind of moment that builds loyalty.
Expertise
I. Design Systems + Scale
Innovating the ecommerce space with a web-first approach. I build modular systems that work across sites, apps, and campaigns. Component libraries, responsive frameworks, and design tokens that keep every brand touchpoint consistent, adaptable, and optimized for growth. Design systems here aren’t just visual—they’re the backbone that makes scale possible.
II. Creative Direction + Leadership
Owning the visual and verbal language of a brand. From photography and film direction to UX copy and campaign messaging, I connect words and visuals into a single narrative. The aim is clarity and resonance—creative that cuts through noise, builds recognition, and drives conversion.
III. Brand Identity + Story
Building the DNA of a brand: logos, palettes, type systems, guidelines, and mapped journeys that track from first impression to repeat purchase. Identity here is more than a mark—it’s the operating system of trust and the through-line that ties every customer touchpoint together.
IV. Experiential + Immersion
Designing experiences people feel. Online or offline, I map journeys that reduce friction and heighten connection. Ecommerce flows, activations, interactive environments—they’re all chances to turn a transaction into something memorable, the kind of moment that builds loyalty.
Software Stack
Design & Prototyping
Figma, Adobe XD, Sketch / systems, wireframes, component libraries, rapid prototyping
Design & Prototyping
Figma, Adobe XD, Sketch / systems, wireframes, component libraries, rapid prototyping
Creative & Visual
Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere) / brand identity, campaign creative, motion, and content design
Creative & Visual
Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere) / brand identity, campaign creative, motion, and content design
3D & Emerging Media
Spline, Blender, Cinema 4D / 3D product visualization, AR/VR concepts, experiential prototyping
3D & Emerging Media
Spline, Blender, Cinema 4D / 3D product visualization, AR/VR concepts, experiential prototyping
AI & Content Innovation
OpenAI (ChatGPT, DALL·E), MidJourney, Runway, Claude, Vio / AI-enabled design, content generation, creative automation
AI & Content Innovation
OpenAI (ChatGPT, DALL·E), MidJourney, Runway, Claude, Vio / AI-enabled design, content generation, creative automation
Web & Implementation
Framer, Webflow, WordPress, Shopify, Magento, BigCommerce, AEM / no-code and CMS platforms, ecommerce storefronts, landing page optimization
Web & Implementation
Framer, Webflow, WordPress, Shopify, Magento, BigCommerce, AEM / no-code and CMS platforms, ecommerce storefronts, landing page optimization
Analytics & CRO
GA4, Hotjar, VWO, Adobe Target, Optimizely / user behavior insights, funnel optimization, A/B testing, conversion lift
Analytics & CRO
GA4, Hotjar, VWO, Adobe Target, Optimizely / user behavior insights, funnel optimization, A/B testing, conversion lift
Development Collaboration
HTML, CSS, Javascript (working knowledge) / design-to-dev handoff, component validation, front-end QA
Development Collaboration
HTML, CSS, Javascript (working knowledge) / design-to-dev handoff, component validation, front-end QA
Collaboration & Delivery
Slack, Asana, Jira, Trello / agile project management, cross-functional workflow
Collaboration & Delivery
Slack, Asana, Jira, Trello / agile project management, cross-functional workflow
Experience
Group Design Director
Camping World Holdings
2024 - 2025
Returned to re-build + mentor a team built in 2020, coaching teams on AI for exploration + innovation + life's growth. Led re-branding efforts for four brands in seven months for : Camping World (Retail + RV) , The House, Overton's, RecInspect, RVs.com, and more. Used legacy + minimalism to turn visions into vibes across all placements. Taught AI tools to create massive, 360, fully-scalable brand systems. Represented the entire visual design system for the entire holding company.
Group Design Director
Camping World Holdings
2024 - 2025
Returned to re-build + mentor a team built in 2020, coaching teams on AI for exploration + innovation + life's growth. Led re-branding efforts for four brands in seven months for : Camping World (Retail + RV) , The House, Overton's, RecInspect, RVs.com, and more. Used legacy + minimalism to turn visions into vibes across all placements. Taught AI tools to create massive, 360, fully-scalable brand systems. Represented the entire visual design system for the entire holding company.
Group Design Director
Camping World Holdings
2024 - 2025
Returned to re-build + mentor a team built in 2020, coaching teams on AI for exploration + innovation + life's growth. Led re-branding efforts for four brands in seven months for : Camping World (Retail + RV) , The House, Overton's, RecInspect, RVs.com, and more. Used legacy + minimalism to turn visions into vibes across all placements. Taught AI tools to create massive, 360, fully-scalable brand systems. Represented the entire visual design system for the entire holding company.
Design Director
Hothouse Inc.
2022 - 2024
Led + assembled creative talent remotely Directed branding + projects for brands like Global Payments, IHG Hotels, Mercedes + Jamba across multi-platform campaigns. Scaled a creative team to deliver on brand assets for 16 on-going clients. Leveraged AI to adapt brand narratives + create modular systems for global consistency.
Design Director
Hothouse Inc.
2022 - 2024
Led + assembled creative talent remotely Directed branding + projects for brands like Global Payments, IHG Hotels, Mercedes + Jamba across multi-platform campaigns. Scaled a creative team to deliver on brand assets for 16 on-going clients. Leveraged AI to adapt brand narratives + create modular systems for global consistency.
Design Director
Hothouse Inc.
2022 - 2024
Led + assembled creative talent remotely Directed branding + projects for brands like Global Payments, IHG Hotels, Mercedes + Jamba across multi-platform campaigns. Scaled a creative team to deliver on brand assets for 16 on-going clients. Leveraged AI to adapt brand narratives + create modular systems for global consistency.
Design Director
Camping World Holdings
2020 - 2024
Assembled world-class talent remotely Crafted the “Travel Different” creative + design strategy, driving $2.5B growth during the pandemic. Built a remote creative team, fostering collaboration + innovation. Used AI to design personalized, data-driven creative + standardized branding systems.
Design Director
Camping World Holdings
2020 - 2024
Assembled world-class talent remotely Crafted the “Travel Different” creative + design strategy, driving $2.5B growth during the pandemic. Built a remote creative team, fostering collaboration + innovation. Used AI to design personalized, data-driven creative + standardized branding systems.
Design Director
Camping World Holdings
2020 - 2024
Assembled world-class talent remotely Crafted the “Travel Different” creative + design strategy, driving $2.5B growth during the pandemic. Built a remote creative team, fostering collaboration + innovation. Used AI to design personalized, data-driven creative + standardized branding systems.
Creative Director
Contract
Concept + delivered creative strategies for brands like Tacori, GM, Hyundai, and Luxsurance independently. Guided cross-functional teams to ensure creative alignment on global campaigns. Applied AI for rapid prototyping, project support, direction by data, and ideation.
Creative Director
Contract
Concept + delivered creative strategies for brands like Tacori, GM, Hyundai, and Luxsurance independently. Guided cross-functional teams to ensure creative alignment on global campaigns. Applied AI for rapid prototyping, project support, direction by data, and ideation.
Creative Director
Contract
Concept + delivered creative strategies for brands like Tacori, GM, Hyundai, and Luxsurance independently. Guided cross-functional teams to ensure creative alignment on global campaigns. Applied AI for rapid prototyping, project support, direction by data, and ideation.
Creative + Strategy Lead
Arkin Agency
2015 - 2018
Directed special projects for the Detroit Red Wings, City of Detroit, Hadassah, MoGo, and more. Expanded the creative team by 50%, fostering a culture of experimentation + growth. Used data insights to track trends cross-platforms + systems.
Creative + Strategy Lead
Arkin Agency
2015 - 2018
Directed special projects for the Detroit Red Wings, City of Detroit, Hadassah, MoGo, and more. Expanded the creative team by 50%, fostering a culture of experimentation + growth. Used data insights to track trends cross-platforms + systems.
Creative + Strategy Lead
Arkin Agency
2015 - 2018
Directed special projects for the Detroit Red Wings, City of Detroit, Hadassah, MoGo, and more. Expanded the creative team by 50%, fostering a culture of experimentation + growth. Used data insights to track trends cross-platforms + systems.
Years of experience
14+
Brands + Organizations
89
Projects completed
500+
Industry awards
14
Years of experience
14+
Brands + Organizations
89
Projects completed
500+
Industry awards
14
Years of experience
14+
Brands + Organizations
89
Projects completed
500+
Industry awards
14