EVEN Hotels
Biophelic Balance
Biophelic Balance
Biophelic Balance
Year
/ 23
Client
IHG
Service
Design System
Year
/ 23
Client
IHG
Service
Design System
Year
/ 23
Client
IHG
Service
Design System
Designing for wellness is not about filling a screen with green—it’s about shaping a digital rhythm that calms the body before the brain even notices. For EVEN Hotels, a brand built around balance, we crafted a site experience that feels more like a breath than a click. A space where each scroll has the cadence of a walk through a lobby filled with light and plants, and where wellness doesn’t have to be explained—it’s felt. The project began with a simple premise: how do you make rest interactive? We turned the site into a canvas for balance itself, with color, space, and type each playing their role in guiding the user toward serenity. What emerged is a system that takes the stress out of booking, reframing digital hospitality as an invitation to pause.
Designing for wellness is not about filling a screen with green—it’s about shaping a digital rhythm that calms the body before the brain even notices. For EVEN Hotels, a brand built around balance, we crafted a site experience that feels more like a breath than a click. A space where each scroll has the cadence of a walk through a lobby filled with light and plants, and where wellness doesn’t have to be explained—it’s felt. The project began with a simple premise: how do you make rest interactive? We turned the site into a canvas for balance itself, with color, space, and type each playing their role in guiding the user toward serenity. What emerged is a system that takes the stress out of booking, reframing digital hospitality as an invitation to pause.
Designing for wellness is not about filling a screen with green—it’s about shaping a digital rhythm that calms the body before the brain even notices. For EVEN Hotels, a brand built around balance, we crafted a site experience that feels more like a breath than a click. A space where each scroll has the cadence of a walk through a lobby filled with light and plants, and where wellness doesn’t have to be explained—it’s felt. The project began with a simple premise: how do you make rest interactive? We turned the site into a canvas for balance itself, with color, space, and type each playing their role in guiding the user toward serenity. What emerged is a system that takes the stress out of booking, reframing digital hospitality as an invitation to pause.
© EVEN Hotels
© EVEN Hotels
© EVEN Hotels
Challenge
Translating the EVEN Hotels promise of health, balance, and calm into a digital environment was like trying to bottle the feeling of early morning light. Too often, wellness brands fall into cliché: flat stock images of yoga poses, empty green gradients, or sterile interfaces that feel medical rather than human.
The task wasn’t to “show” wellness. It was to build wellness into the architecture of the site. We needed a design that could balance clarity with warmth, navigation with ease, and visual storytelling with restraint—never clutter, never noise.
Solution
We designed an interface where typography breathes, margins feel generous, and motion mirrors natural cycles. The grid flexes like a body stretching—tightening when details are needed, expanding into openness when images and stories take over.
Colors are drawn from natural palettes—stone, leaf, water—and punctuated with subtle gradients that evoke the horizon at dusk and dawn. Interactivity is quiet, almost invisible: hover states ripple softly, scroll transitions mimic slow inhalations.
This is not just a booking engine—it’s a reminder that digital design can embody the very values it promotes. For EVEN, the result is a living website that feels both precise and poetic, carrying wellness from the lobby into the screen.
Challenge
Translating the EVEN Hotels promise of health, balance, and calm into a digital environment was like trying to bottle the feeling of early morning light. Too often, wellness brands fall into cliché: flat stock images of yoga poses, empty green gradients, or sterile interfaces that feel medical rather than human.
The task wasn’t to “show” wellness. It was to build wellness into the architecture of the site. We needed a design that could balance clarity with warmth, navigation with ease, and visual storytelling with restraint—never clutter, never noise.
Solution
We designed an interface where typography breathes, margins feel generous, and motion mirrors natural cycles. The grid flexes like a body stretching—tightening when details are needed, expanding into openness when images and stories take over.
Colors are drawn from natural palettes—stone, leaf, water—and punctuated with subtle gradients that evoke the horizon at dusk and dawn. Interactivity is quiet, almost invisible: hover states ripple softly, scroll transitions mimic slow inhalations.
This is not just a booking engine—it’s a reminder that digital design can embody the very values it promotes. For EVEN, the result is a living website that feels both precise and poetic, carrying wellness from the lobby into the screen.
Challenge
Translating the EVEN Hotels promise of health, balance, and calm into a digital environment was like trying to bottle the feeling of early morning light. Too often, wellness brands fall into cliché: flat stock images of yoga poses, empty green gradients, or sterile interfaces that feel medical rather than human.
The task wasn’t to “show” wellness. It was to build wellness into the architecture of the site. We needed a design that could balance clarity with warmth, navigation with ease, and visual storytelling with restraint—never clutter, never noise.
Solution
We designed an interface where typography breathes, margins feel generous, and motion mirrors natural cycles. The grid flexes like a body stretching—tightening when details are needed, expanding into openness when images and stories take over.
Colors are drawn from natural palettes—stone, leaf, water—and punctuated with subtle gradients that evoke the horizon at dusk and dawn. Interactivity is quiet, almost invisible: hover states ripple softly, scroll transitions mimic slow inhalations.
This is not just a booking engine—it’s a reminder that digital design can embody the very values it promotes. For EVEN, the result is a living website that feels both precise and poetic, carrying wellness from the lobby into the screen.
Rarebase
Rarebase
Rarebase