Rarebase
Curing Rare Diseases
Curing Rare Diseases
Curing Rare Diseases
Year
/ 23
Client
Rarebase
Service
Design System
Year
/ 23
Client
Rarebase
Service
Design System
Year
/ 23
Client
Rarebase
Service
Design System
Rarebase exists at the frontier of medical discovery-where families search for answers and researchers race against time. Our task was to build a design system that could carry the weight of both scientific precision and human hope. This wasn't about branding a product; it was about creating a visual language for possibility. The Rarebase system needed to make complex research approachable without diluting its rigor, to reassure while also inspiring, to serve as both microscope and megaphone.
Rarebase exists at the frontier of medical discovery-where families search for answers and researchers race against time. Our task was to build a design system that could carry the weight of both scientific precision and human hope. This wasn't about branding a product; it was about creating a visual language for possibility. The Rarebase system needed to make complex research approachable without diluting its rigor, to reassure while also inspiring, to serve as both microscope and megaphone.
Rarebase exists at the frontier of medical discovery-where families search for answers and researchers race against time. Our task was to build a design system that could carry the weight of both scientific precision and human hope. This wasn't about branding a product; it was about creating a visual language for possibility. The Rarebase system needed to make complex research approachable without diluting its rigor, to reassure while also inspiring, to serve as both microscope and megaphone.
© Rarebase
© Rarebase
© Rarebase
Challenge
The challenge was clear: how do you translate high-level biotech research into a visual identity that feels trustworthy to scientists and understandable to everyday families? How do you speak to hope without oversimplifying the science?
Solution
We built a modular design system rooted in clarity, scale, and adaptability. At its core is a typographic hierarchy that elevates information without overwhelming, guiding eyes through layers of complexity with calm confidence. Color choices balance authority with empathy: deep blues and structured grays for credibility, softened by accents of warmth to remind users that this work is ultimately human-centered. The grid system is flexible, designed for both technical dashboards and public-facing storytelling.
Challenge
The challenge was clear: how do you translate high-level biotech research into a visual identity that feels trustworthy to scientists and understandable to everyday families? How do you speak to hope without oversimplifying the science?
Solution
We built a modular design system rooted in clarity, scale, and adaptability. At its core is a typographic hierarchy that elevates information without overwhelming, guiding eyes through layers of complexity with calm confidence. Color choices balance authority with empathy: deep blues and structured grays for credibility, softened by accents of warmth to remind users that this work is ultimately human-centered. The grid system is flexible, designed for both technical dashboards and public-facing storytelling.
Challenge
The challenge was clear: how do you translate high-level biotech research into a visual identity that feels trustworthy to scientists and understandable to everyday families? How do you speak to hope without oversimplifying the science?
Solution
We built a modular design system rooted in clarity, scale, and adaptability. At its core is a typographic hierarchy that elevates information without overwhelming, guiding eyes through layers of complexity with calm confidence. Color choices balance authority with empathy: deep blues and structured grays for credibility, softened by accents of warmth to remind users that this work is ultimately human-centered. The grid system is flexible, designed for both technical dashboards and public-facing storytelling.
Garner
EVEN Hotels
Garner
EVEN Hotels
Garner
EVEN Hotels