Garner
Enough for Everywhere
Enough for Everywhere
Enough for Everywhere
Year
/ 24
Client
Garner Hotels
Service
Content @ Scale
Year
/ 24
Client
Garner Hotels
Service
Content @ Scale
Year
/ 24
Client
Garner Hotels
Service
Content @ Scale
Travelers today have endless hotel choices, whether booking online or pulling off the highway. In a crowded space where hospitality brands compete for attention, IHG Hotels & Resorts launched Garner. It was a brand-new mid-tier hotel with no legacy and no awareness, entering a category already full of competitors, including its own family of brands. Garner needed a clear identity, a voice with personality, and a value-driven promise that set it apart.
Travelers today have endless hotel choices, whether booking online or pulling off the highway. In a crowded space where hospitality brands compete for attention, IHG Hotels & Resorts launched Garner. It was a brand-new mid-tier hotel with no legacy and no awareness, entering a category already full of competitors, including its own family of brands. Garner needed a clear identity, a voice with personality, and a value-driven promise that set it apart.
Travelers today have endless hotel choices, whether booking online or pulling off the highway. In a crowded space where hospitality brands compete for attention, IHG Hotels & Resorts launched Garner. It was a brand-new mid-tier hotel with no legacy and no awareness, entering a category already full of competitors, including its own family of brands. Garner needed a clear identity, a voice with personality, and a value-driven promise that set it apart.
© Garner
© Garner
© Garner
Solution
The brand platform was built to go where other hotels would not. Instead of trying to be a destination, Garner embraced its role as the place you stay on the way to somewhere else. The line “Everything for Your Anywhere” distilled the brand’s promise by delivering the essentials that make the journey possible, while carving out a tone and positioning that broke with the clichés of hotel marketing.
Results
The “Everything for Your Anywhere” launch gave Garner a distinct edge in a saturated category. With approachable design and a guest-first voice, the brand showed it was not about frills or false promises, but about giving travelers exactly what they need now to keep moving later. By introducing “easy-going stays that get you on your way,” Garner reshaped expectations for what a mid-tier hotel could be.
Solution
The brand platform was built to go where other hotels would not. Instead of trying to be a destination, Garner embraced its role as the place you stay on the way to somewhere else. The line “Everything for Your Anywhere” distilled the brand’s promise by delivering the essentials that make the journey possible, while carving out a tone and positioning that broke with the clichés of hotel marketing.
Results
The “Everything for Your Anywhere” launch gave Garner a distinct edge in a saturated category. With approachable design and a guest-first voice, the brand showed it was not about frills or false promises, but about giving travelers exactly what they need now to keep moving later. By introducing “easy-going stays that get you on your way,” Garner reshaped expectations for what a mid-tier hotel could be.
Solution
The brand platform was built to go where other hotels would not. Instead of trying to be a destination, Garner embraced its role as the place you stay on the way to somewhere else. The line “Everything for Your Anywhere” distilled the brand’s promise by delivering the essentials that make the journey possible, while carving out a tone and positioning that broke with the clichés of hotel marketing.
Results
The “Everything for Your Anywhere” launch gave Garner a distinct edge in a saturated category. With approachable design and a guest-first voice, the brand showed it was not about frills or false promises, but about giving travelers exactly what they need now to keep moving later. By introducing “easy-going stays that get you on your way,” Garner reshaped expectations for what a mid-tier hotel could be.
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