Tacori
Offsetting Expense with Experience
Offsetting Expense with Experience
Offsetting Expense with Experience
Year
/ 17
Client
Tacori
Service
Extended Strategy
Year
/ 17
Client
Tacori
Service
Extended Strategy
Year
/ 17
Client
Tacori
Service
Extended Strategy
Jewelry marks the moments we never want to forget. A proposal. A wedding. A honeymoon. Tacori understood that their designs are not just objects, but symbols woven into the most personal chapters of a couple’s life. The challenge was how to make that connection live beyond the purchase, in ways that felt as memorable as the jewelry is itself. We created Tacori Journeys, a strategy that linked the act of buying Tacori to the experiences couples long for most. Not just rings in a box, but the promise of travel, celebration, and memory-making. It reframed luxury jewelry as a passport to a life together.
Jewelry marks the moments we never want to forget. A proposal. A wedding. A honeymoon. Tacori understood that their designs are not just objects, but symbols woven into the most personal chapters of a couple’s life. The challenge was how to make that connection live beyond the purchase, in ways that felt as memorable as the jewelry is itself. We created Tacori Journeys, a strategy that linked the act of buying Tacori to the experiences couples long for most. Not just rings in a box, but the promise of travel, celebration, and memory-making. It reframed luxury jewelry as a passport to a life together.
Jewelry marks the moments we never want to forget. A proposal. A wedding. A honeymoon. Tacori understood that their designs are not just objects, but symbols woven into the most personal chapters of a couple’s life. The challenge was how to make that connection live beyond the purchase, in ways that felt as memorable as the jewelry is itself. We created Tacori Journeys, a strategy that linked the act of buying Tacori to the experiences couples long for most. Not just rings in a box, but the promise of travel, celebration, and memory-making. It reframed luxury jewelry as a passport to a life together.
© Tacori
© Tacori
© Tacori
Challenge
Millennials, the next generation of fine jewelry buyers, were proving difficult to reach. They ignored traditional ads, were fluent in technology, and gravitated toward experiences rather than possessions . Research confirmed that more than three in four would choose to spend money on experiences over products, and authenticity mattered far more than polished slogans.
The task was to reposition Tacori not only as a jewelry brand but as a curator of authentic, sharable experiences.
Solution
We built a campaign that merged jewelry with experience. Airport placements caught travelers at the start of their journeys. In-flight ads kept Tacori top of mind with high-value audiences. Local cinema and rideshare activations reached couples in everyday moments. Retail vouchers and in-store touchpoints closed the loop, rewarding purchases with travel opportunities.
Every piece told the same story: Tacori jewelry is not just worn, it is lived.
Challenge
Millennials, the next generation of fine jewelry buyers, were proving difficult to reach. They ignored traditional ads, were fluent in technology, and gravitated toward experiences rather than possessions . Research confirmed that more than three in four would choose to spend money on experiences over products, and authenticity mattered far more than polished slogans.
The task was to reposition Tacori not only as a jewelry brand but as a curator of authentic, sharable experiences.
Solution
We built a campaign that merged jewelry with experience. Airport placements caught travelers at the start of their journeys. In-flight ads kept Tacori top of mind with high-value audiences. Local cinema and rideshare activations reached couples in everyday moments. Retail vouchers and in-store touchpoints closed the loop, rewarding purchases with travel opportunities.
Every piece told the same story: Tacori jewelry is not just worn, it is lived.
Challenge
Millennials, the next generation of fine jewelry buyers, were proving difficult to reach. They ignored traditional ads, were fluent in technology, and gravitated toward experiences rather than possessions . Research confirmed that more than three in four would choose to spend money on experiences over products, and authenticity mattered far more than polished slogans.
The task was to reposition Tacori not only as a jewelry brand but as a curator of authentic, sharable experiences.
Solution
We built a campaign that merged jewelry with experience. Airport placements caught travelers at the start of their journeys. In-flight ads kept Tacori top of mind with high-value audiences. Local cinema and rideshare activations reached couples in everyday moments. Retail vouchers and in-store touchpoints closed the loop, rewarding purchases with travel opportunities.
Every piece told the same story: Tacori jewelry is not just worn, it is lived.
Global Payments
Garner
Global Payments
Garner
Global Payments
Garner