Global Payments
Transations Are Interactions
Transations Are Interactions
Transations Are Interactions
Year
/ 24
Client
Global Payments
Service
Campaign Design System
Year
/ 24
Client
Global Payments
Service
Campaign Design System
Year
/ 24
Client
Global Payments
Service
Campaign Design System
GP's 2024 Commerce and Payment Trends campaign was built on the idea that what looks fragmented can become clear when you see the system behind it. We shaped “The Grid” as the visual foundation, turning commerce into a living map of everyday life. From groceries to electric vehicles, from biometrics to security icons, every piece had its place. The story became simple: commerce is everywhere, and Global Payments knows how to unlock it. Our scope included brand storytelling, multi-channel campaigns, and global asset production. By extending the identity system into social, display, OOH, in-room, and loyalty touchpoints, we ensured consistency while giving creative teams the flexibility to adapt to context without losing cohesion.
GP's 2024 Commerce and Payment Trends campaign was built on the idea that what looks fragmented can become clear when you see the system behind it. We shaped “The Grid” as the visual foundation, turning commerce into a living map of everyday life. From groceries to electric vehicles, from biometrics to security icons, every piece had its place. The story became simple: commerce is everywhere, and Global Payments knows how to unlock it. Our scope included brand storytelling, multi-channel campaigns, and global asset production. By extending the identity system into social, display, OOH, in-room, and loyalty touchpoints, we ensured consistency while giving creative teams the flexibility to adapt to context without losing cohesion.
GP's 2024 Commerce and Payment Trends campaign was built on the idea that what looks fragmented can become clear when you see the system behind it. We shaped “The Grid” as the visual foundation, turning commerce into a living map of everyday life. From groceries to electric vehicles, from biometrics to security icons, every piece had its place. The story became simple: commerce is everywhere, and Global Payments knows how to unlock it. Our scope included brand storytelling, multi-channel campaigns, and global asset production. By extending the identity system into social, display, OOH, in-room, and loyalty touchpoints, we ensured consistency while giving creative teams the flexibility to adapt to context without losing cohesion.
© Global Payments
© Global Payments
© Global Payments
Challenge
The future of commerce is intricate, filled with terms and technologies most audiences never see. Payment security, biometrics, tokenization. They are essential, but they often remain invisible, and invisibility creates distance. The challenge was to reveal this hidden network without overwhelming, to show the complexity without making it feel impossible to navigate.
Global Payments needed more than a data report. They needed a campaign that embodied their role as the expert guide through this world.
Solution
We created a modular grid that adapts anywhere it appears. Each square becomes a window into a different piece of the ecosystem: icons that explain, imagery that grounds, photography that reminds us who commerce is really for. Together the pieces lock into a whole, showing the scale and movement of modern payments while keeping Global Payments at the center.
By making the invisible visible, we turned the idea of commerce from a technical abstraction into a human puzzle, one that Global Payments has the power to solve.
Challenge
The future of commerce is intricate, filled with terms and technologies most audiences never see. Payment security, biometrics, tokenization. They are essential, but they often remain invisible, and invisibility creates distance. The challenge was to reveal this hidden network without overwhelming, to show the complexity without making it feel impossible to navigate.
Global Payments needed more than a data report. They needed a campaign that embodied their role as the expert guide through this world.
Solution
We created a modular grid that adapts anywhere it appears. Each square becomes a window into a different piece of the ecosystem: icons that explain, imagery that grounds, photography that reminds us who commerce is really for. Together the pieces lock into a whole, showing the scale and movement of modern payments while keeping Global Payments at the center.
By making the invisible visible, we turned the idea of commerce from a technical abstraction into a human puzzle, one that Global Payments has the power to solve.
Challenge
The future of commerce is intricate, filled with terms and technologies most audiences never see. Payment security, biometrics, tokenization. They are essential, but they often remain invisible, and invisibility creates distance. The challenge was to reveal this hidden network without overwhelming, to show the complexity without making it feel impossible to navigate.
Global Payments needed more than a data report. They needed a campaign that embodied their role as the expert guide through this world.
Solution
We created a modular grid that adapts anywhere it appears. Each square becomes a window into a different piece of the ecosystem: icons that explain, imagery that grounds, photography that reminds us who commerce is really for. Together the pieces lock into a whole, showing the scale and movement of modern payments while keeping Global Payments at the center.
By making the invisible visible, we turned the idea of commerce from a technical abstraction into a human puzzle, one that Global Payments has the power to solve.
AGCO
Tacori
AGCO
Tacori
AGCO
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